Case studies
Six case studies, each with the problem, what got built and the number it moved. Under them are screenshots straight from the ad accounts and the texts people sent me, blurred where the conversation was private. The long versions are on my personal site.
Ads · Creative · Landing pages · Follow-up
A custom home builder in Barrie
A family builder with a good name and one lead source, word of mouth, so the calendar ran feast or famine. There were no landing pages and no tracking, nobody followed up when a lead came in, and none of the ads looked like the business.
I shot the ads on site with the owner on camera, built around three types of buyer. Then three landing pages (a quote form, a project quiz and a garden suite assessment) and eleven follow-up workflows, so every lead gets a text and an email within minutes.
A $70K+ project inquiry came in during the first five days of ads.
The ads and the pages they land on
Product · Funnel · Brand · Ads
A done-for-you ad business for Christmas light installers
Christmas lights stop selling in mid-December, so every week spent on setup was a week of sales gone. The buyers are installers who spend the season on ladders, most of them burned by an agency before, and the ad platforms reject the copy that sells this best (age, health and money).
The product, a $97 ad pack with its own member portal, sold through a low-ticket funnel with order bumps. The brand from zero, with the logo and a 17-page brand system. Then 22 static ads, five animated video ads, a sales video and the social launch.
The brand system
The video ads
The static ads
Website · Search ads · Funnel · Video
A B2B royalty and licensing firm
They were paying over $16 a click to send search traffic to a dated site. That site listed services and never talked about the royalties their clients were losing, and there was no way to qualify a visitor before the sales team got on the phone.
A new 12-page site built around recovering lost royalties, with a $27.6M case study, moved off the old platform. A chat-style self-assessment that diagnoses the leak and books a call right in the page, plus three sales films, one for each buyer. Then I restructured the search ad account and tightened the bidding, tracking and negative keywords.
Motion · Board work
A brand film for Engage & Change
Engage & Change is a Toronto nonprofit, and I've sat on its board since 2023, running its marketing and corporate partnerships. This 1:15 film is for its winter kits for people sleeping outside, animated in code and cut to the voiceover.
Website
An indoor pickleball club in Newmarket
A site for an indoor pickleball club in Newmarket, built to fill courts. One of 15 sites in the portfolio.
Three projects from my consulting and automation work. The clients stay anonymous.
Timeline3 weeks
Timeline6 months
Timeline18 months
Screenshots straight from the ad accounts.
Screenshotted the day they came in. I blurred the names and photos because these were private conversations.
43 brands across construction, real estate, finance, nonprofits and my JP Productions years, plus big 5 banks, global payment platforms, national healthcare organizations and municipalities through my consulting work.
We go through your numbers, then I tell you what I'd do and what it costs, and you decide. If we're not a fit, I'll tell you in the first 10 minutes.
Book a 30-minute callOr call or text (289) 907-1190